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WEBSITES

I'm a content strategist and UX writer, but my attention to my customers' digital experience goes beyond the written word. From data-informed web writing and design, to performance measurement, to overall project management, I provide both the strategy and the hands-on-keyboard work for web content marketing initiatives and regularly manage website builds. Click the images below for examples of my work.

Analytics, Content strategy, Project management, UX writing 

In my current role, I am responsible for the strategy and execution of content on the redhat.com homepage and navigation, along with the site's contact and central product experiences. I also lead content strategy for new experiences, such as the My Red Hat authenticated experience (login required) and interactive labs.

In a previous role, I headed up content strategy for Decisiv, Inc. and managed content and UX design on decisiv.com and decisivmarketplace.com

Decisiv - Report 1.png
McMahon Homepage.png

In a previous role, I managed the build -- and led content strategy -- for McMahon Truck Centers' website

© 2025 by Gail Vadia

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